Hi, I’m Daria Guseva — a bilingual creative, born in Moscow and raised in Sicily. Growing up between two cultures made me curious, adaptable, and always drawn to the way people communicate through visuals and ideas.

I studied Advertising and Public Relations at HSE University in Moscow, where I first got into the creative world and developed a real passion for design. After graduating in 2020, I moved to Milan to focus on Graphic Design and fully commit to building my career in the industry. Over the years, I’ve worked on different kinds of projects — from social and content-driven campaigns to branding and creative direction — collaborating with creators and businesses in Milan’s lifestyle and food scene.

Today, I’m part of LePub, working on global campaigns and contributing to award-winning work recognized by Cannes Lions, D&AD, Golden Drum, and The One Show, Young Lions. I’m always excited to grow, explore new ideas, and create things that feel fresh, bold, and meaningful.